The Place on First, a new mixed-use building coming to the historic downtown Fort Myers River District, is pleased to announce that the project received unanimous Planned Unit Development (PUD) zoning approval from the City of Fort Myers during a recent City Council meeting. The PUD approval was a result of the support and approval of the Historic Preservation Commission, the Community Redevelopment Agency Board, and the Planning Board.

“The support of City staff has been influential in the ongoing success of our project, as we work to create a design that is both modern and reflective of the downtown area’s rich history and vibrant surroundings,” said David Fry, developer of The Place on First. “We are thrilled to receive unanimous zoning approval and are excited to move onto the next stages of introducing The Place on First to the Fort Myers River District.”

Located on the corner of First Street and Jackson, The Place on First is the first true mixed-use building to be constructed downtown in a decade. Fry worked closely with City officials including Mayor Randy Henderson, City Manager Saeed Kazemi, and Don Paight, founder of the Community Redevelopment Agency (CRA) throughout the approval process. The Place on First is a masterpiece of design, blending historic references with modern elements to meet the demand for a chic urban lifestyle in Southwest Florida. City staff calls the project “an iconic structure within the historic district.”

Fry engaged Chris Joiner of Joiner Architecture to design the nine-story mixed-use building, which is already being hailed as a hallmark building in the downtown historic district. TDM Consulting provided civil engineering and planning services for the project and Beverly Grady with Roetzel and Andress provided legal counsel for the PUD.

In addition to multiple restaurant and retail destinations and two floors of Class A office space, The Place on First also has a select few homes available on the building’s private residential floors, levels 5-8, which are accessible by elevator or stairs. Each home includes access to luxury features including the ninth-floor Sky Terrace, grill area, fitness studio, two hotel-style guest suites, bicycle storage, and state-of-the-art entry access. Urban style elements throughout the homes, such as cove lighting, are a part of the building’s unique design aesthetic. Ranging from 1,285 up to 2,365 square feet in size, floor plans include The Edison, The Heitman, The Jackson and The McGregor, with residences priced from the low $400,000s to the high $800,000s.

The Place on First recently opened a preview studio 2275 Main St. in Fort Myers, which showcases the future building. To learn more about The Place on First experience, call 239-595-8690 or visit